I am a media consultant, project manager and communicator, born and bred in London with over nine years experience of working within restaurant and lifestyle media relations.
Previously holding senior positions at London-based PR agencies, predominantly restaurant focused, it is my curiosity of people's stories that draws me to those working within the food and creative industries. Cultural histories and the ability to travel the world via ingredients, dishes and voices, has taken me to FoH roles in London, Boston and Melbourne, sit my WSETs and learn first-hand about this global network.
Through my own freelance work and A+F Creative, a communications agency I founded with Anna Sulan Masing in 2016, I focus on ‘smart lifestyle’ which sits at the intersection of food, design and literature and search for projects that share diverse stories and champion the personalities. I thrive on connecting the dots between people and the audiences craving to hear about them, mapping the journey a campaign will take. I am dedicated to engaging both traditional and digital media platforms to make the lesser-known voices heard.
In 2016 I co-founded A+F Creative, a creative communications agency with Anna Sulan Masing.
In 2020, I co-founded Black Book, a visibility platform for Black and non-white people within the food and drink industry, with Zoe Adjonyoh and Dr. Anna Sulan Masing.
WHAT I'VE SAID...
WHAT THEY'VE SAID...
"Frankie was invaluable in the set up of DDG. From her ability to produce and articulate press coverage, arranging and running press dinners (and everything else in between), having Frankie on-board has been a huge weight off my shoulders; allowing me to focus on the food and service. Speaking as someone not particularly literate in the world of PR, Frankie was able to accurately advise on the best PR approach for DDG. And I would advise any budding restaurateurs to seek the same guidance. PR is such an important element to the success of a restaurant; it’s wise to have the right people on board, and I can’t recommend Frankie highly enough."
Oli Brown – Chef & Founder, duck duck goose
"I met Frankie at the end of 2016. The TMRW project had just launched the Front of House initiative The Switch, one of the restaurants we were working with was represented by the PR company Frankie worked for at the time. Frankie put forward an idea for promoting the initiative that was both imaginative and encompassing of the brief – we were impressed.
Frankie came on board with the TMRW project to work on the PR and raising awareness of the project. I am continually impressed with her ability to be creative in her approach with building an identity and place in the market for the project. This comes down to understanding in-depth the way the TMRW project works, its aims and ethos. Frankie’s strengths are grasping a concept quickly and being strategic in building on an identity.
Frankie understands business needs and has a grounded approach to PR. She is very goal orientated and is able to be both creative and pragmatic. Frankie is organised, which means she is able to construct timelines that meet briefs and are achievable for all involved. She has a great passion for the hospitality industry and in building things that she believes in, she is also highly knowledgeable of the industry and of food and wine."
Anna Sulan Masing – Co-Founder of TMRW Project
"Frankie is a joy to work with. Energetic, engaged and genuine, she always looks at what will work best for us rather than a blanket approach. I can’t recommend her highly enough."
Miranda York – Founder of At The Table
"I met Frankie in 2016 as she was in charge of the campaign to launch Il Cudega restaurant. As then we were only open daytime, it was a particularly challenging project. Frankie put forward very imaginative ideas for promoting the initiative. I find Frankie to be genuine, hard working and I am really happy to recommend her."
Giovanni Brighi co-founder Il Cudega