about me...

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​I'm a born and bred Londoner, currently based in Lisbon, with over ten years experience of working within restaurant and lifestyle media relations. 

Since branching out in 2016, I have founded A+F Creative: a unique and versatile communications collective with Anna Sulan Masing, in which we hone in on making the lesser-known voices heard. I swapped London for Lisbon in 2020 to maximise my vitamin D intake, escape Brexit, and reach higher consciousness. Apparently. I continue to work with incredible talent from start to finish, supporting their dreams until they're realised, and often beyond.  

Fixated on the WHY of things, what drives my work is a desire to change the landscape of media with more personal, people-focused stories that expand our minds and connect cultures. To do that, we need to change PR first. To use intellect and investigate a clients narrative before it gets to press. To show that individual stories can sit at the intersections of culture – be it within the food, art or literature pages. The clients I work with don't fit into a mould.


Through my years of experience, extensive travel, both personal and professional, I've got the creative tools and network to unearth all of the threads to your story, mission and goals. Plus the practical ability to weave it into a strategy, which will help your brand grow.

  • In 2016 I co-founded A+F Creative, a creative communications agency with Anna Sulan Masing

  • In 2020, I co-founded and launched Black Book, a visibility platform for Black and non-white people within the food and drink industry, with Zoe Adjonyoh and Dr. Anna Sulan Masing