© 2017 by Frankie Reddin

WHAT THEY SAY...

"Frankie was invaluable in the set up of DDG. From her ability to produce and articulate press coverage, arranging and running press dinners (and everything else in between), having Frankie on-board has been a huge weight off my shoulders; allowing me to focus on the food and service. Speaking as someone not particularly literate in the world of PR, Frankie was able to accurately advise on the best PR approach for DDG. And I would advise any budding restaurateurs to seek the same guidance. PR is such an important element to the success of a restaurant; it’s wise to have the right people on board, and I can’t recommend Frankie highly enough."

Oli Brown – Chef & Founder, duck duck goose

"I met Frankie at the end of 2016. The TMRW project had just launched the Front of House initiative The Switch, one of the restaurants we were working with was represented by the PR company Frankie worked for at the time. Frankie put forward an idea for promoting the initiative that was both imaginative and encompassing of the brief – we were impressed.

 

Frankie came on board with the TMRW project to work on the PR and raising awareness of the project. I am continually impressed with her ability to be creative in her approach with building an identity and place in the market for the project. This comes down to understanding in-depth the way the TMRW project works, its aims and ethos. Frankie’s strengths are grasping a concept quickly and being strategic in building on an identity.

 

Frankie understands business needs and has a grounded approach to PR. She is very goal orientated and is able to be both creative and pragmatic. Frankie is organised, which means she is able to construct timelines that meet briefs and are achievable for all involved. She has a great passion for the hospitality industry and in building things that she believes in, she is also highly knowledgeable of the industry and of food and wine."

Anna Sulan Masing – Co-Founder of TMRW Project

"Frankie is a joy to work with. Energetic, engaged and genuine, she always looks at what will work best for us rather than a blanket approach. I can’t recommend her highly enough."

Miranda York – Founder of At The Table

"I met Frankie in 2016 as she was in charge of the campaign to launch Il Cudega restaurant. As then we were only open daytime, it was a particularly challenging project. Frankie put forward very imaginative ideas for promoting the initiative. I find Frankie to be genuine, hard working and I am really happy to recommend her."
 

Giovanni Brighi co-founder Il Cudega

 

Born and bred in London, I am a freelance PR Consultant specialising in lifestyle and the hospitality industry. Freelance since 2016, I provide straight-talking, effective strategic campaigns, profile management and media consultancy for chefs, restaurants, bars, hospitality projects and people. Always looking for the more creative ways to make an impact: the more human; the more authentic; I am results driven and dedicated to championing innovation within the industry. Through strategic planning I guarantee exposure, brand development and most importantly, connections.

Prior to becoming freelance, I held senior roles within London-based restaurant PR agencies where accounts included the likes of Le Gavroche, L’Atelier de Joël Robuchon, Gaucho, The Columbo Group, and The Umbrella Project. Creating and implementing PR campaigns for various clients according to their needs that ranged from launches, short-term projects, events and consistent media management. 

 

Since the age of 18, before PR, I've been a part of the hospitality industry, in one way or another. Despite a History degree and teenage dreams of becoming a Human Rights lawyer, my curiosity for food, its origins and future spurred me to travel the world working in FoH roles in London, Boston and Melbourne, learning first-hand about this exciting global industry. I now continue my own personal development within the industry: exploring the world of wine, studying for WSETs; and searching for projects that share the real stories and champion the personalities within the industry and culinary arts. 

 

Click here to download my PR Credentials or visit A+F Creative Communications, the new agency founded by myself and Anna Sulan Masing.